Purpose economy is fast becoming the new trend and is it surprising given it’s lead by Generation Y?
Characteristically, Gen Y’s are defined as the generation that has found it difficult to fit into the traditional paradigm of the job market. At first, Y’s were considered lazy, spoilt and that they possess poor work ethic - now? They are our answer to ‘reshaping the Australian economy’ - news.com.au.
Proving perceptions wrong, determined Y’s are adding their values to the mix, and are forging careers that have purpose - hello 'Purpose Economy'. Still in it’s nascent stages here in Australia - but not for long thanks to organisations like B corp, pushing the purpose agenda down under.
This is a 'behind the scenes' of a business we are currently incubating that has purpose at it's absolute core. More details coming soon....
- Valentina Zarew | Founder, Newromantic