Wearing waste is sexy, this luxury brand thinks so...

Salvatore Ferragamo is a name synonymous with style, elegance and luxury and is indisputably one of the world’s most prestigious fashion houses. Rooted in rich Italian heritage, the brand produces some of the most sought after ready-to-wear collections yet - what if we told you that some of these collections were made out of waste, yes… orange peels?

According to the team at Orange Fiber, up to 700,000 tons of citrus waste is produced each year in Italy alone, that of which could be put to good use by transforming what would otherwise be discarded by-product into new and sustainable materials for the textile industry.

photo credit: orange fiber

photo credit: orange fiber

The girl boss duo from Sicily - Enrica and Adriana fused their skills together and collaborated to develop Orange Fiber - dedicated to developing fibers out of citrus-based products that are innovative and elegant.

H&M Foundation has awarded funding and support to the duo through it’s Global Change Award program and they just keep gaining momentum being awarded a spot within the Fashion for Good Plug and Play accelerator.

Ferragamo were first to jump on board and collaborate with Orange Fiber to develop an elegant range of scarves made from the OF fabric and marketed as ‘vegan silk’ but as the industry starts to take note, I have no doubt that we will be seeing this innovative business go from strength to strength. One to watch…

Photo credit: Orange Fiber

Photo credit: Orange Fiber



valentina zarew